This project presents a cohesive redesign of six CVS own-brand product packages, each with a different form factor and functional purpose. The goal was to create a unified yet flexible design system that modernizes the brand’s visual identity while improving clarity, shelf presence, and user trust.

To achieve this, I developed an analogous gradient palette tailored to reflect each product’s use case—whether calming, energizing, or restorative—ensuring the colors are both intuitive and emotionally resonant. The designs are typography-forward, with a strong emphasis on readability, hierarchy, and accessibility.