This project is a wayfinding and signage redesign for the LA Fitness location in Towson, Maryland. The existing system lacked clarity and cohesion, making it difficult for both pedestrians and drivers to navigate the space. My goal was to create a unified visual system that enhances user experience while reflecting the brand’s energetic and wellness-driven identity.

Using a customized grid system for both exterior and interior applications, I developed signage aligned with a bold, uppercase typographic system inspired by Futura. A bright yellow and midnight blue color palette was chosen to balance energy and calm, ensuring high visibility and intuitive navigation. The final system supports both regular gym members and first-time visitors—making the space more welcoming, efficient, and on-brand.