Introducing Soup, a platform that celebrates global soup culture. Rather than focusing on a single cuisine or ingredient, it connects people through the stories and traditions behind every bowl. The project spans a digital encyclopedia, an online gallery, and a physical presence at Chelsea Market.

Challenge

Film Forum showcases classic films, but newcomers often struggle with where to begin exploring.

Approach

Design a platform that introduces users to key film movements and landmark works, offering a clear and engaging path into film history.

Principles

Make film history more accessible, structured, and engaging through intuitive navigation and curated content.

The Soup Encyclopedia invites exploration in two ways: a global card view that displays soups side by side, and a regional view organized by continent, where users can explore the different soups on hover. Each region has its own color palette, giving navigation a playful and intuitive identity.

The visual system extends into the city through posters, subway ads, and packaging. These touch points guide people toward Soup’s physical presence at Chelsea Market, connecting the digital experience to a real-world destination.

At Chelsea Market, modular food stands bring global soups to life. Each stand carries its own graphic identity, paired with a mobile ordering flow that lets visitors browse by region, place an order, and pick up with ease.

We didn’t want anyone to leave without a little surprise. From mystery “Souprise” cups to collectible loyalty cards, the merch turns every visit into something you can sip, keep, or share.

Through an open call and curated gallery, Soup extends into culture. Renowned works like Warhol’s Campbell’s Soup Cans sit alongside new submissions, positioning soup as both nourishment and creative expression, and connecting the platform to community impact projects like Empty Bowl.

Full case study available upon inquiry

→ Next project FORA: Insight Page